Naples and Marco Island draw an affluent, beach-and-golf crowd, and limited hotel capacity pushes more of that demand into vacation rentals — especially in winter.
Collier County management
Airbnb & short-term rental management for Collier County owners.
Naples and Marco Island are a luxury, highly seasonal market — where condo and community rules often matter more than the county’s. We help owners register correctly and price for a high season that can run two to three times summer rates. We handle pricing, guests, and turnovers end to end.
- Naples-area local
- Registration handled
- Luxury seasonal pricing
Market snapshot
What the Collier County short-term rental market looks like.
High season runs roughly December through April, when nightly rates commonly run two to three times the summer level. Pricing the calendar well is where the returns are made here.
Beyond county and city rules, many Naples and Marco condos and communities set their own minimum stays — often 30 days — so the governing documents can matter more than the zoning.
Rules & taxes
The local rules that decide what you can run.
This is where most Collier County owners get tripped up. Here is the short version. It is general guidance, not legal advice, and we help you confirm the current details before you list.
Register in unincorporated Collier
Unincorporated Collier County requires registering each unit: a DBPR license, registration with the county tax collector, a one-time county registration certificate (about $50 per unit), a 24/7 contact, and the registration number on all advertising.
Naples, Marco Island & Everglades City
These cities are exempt from the county ordinance and set their own approach. Marco Island’s local program was rolled back under state law after Hurricane Ian, so it now mainly follows state registration.
Watch the condo minimums
Many Marco and Naples condos and communities require 30-day-or-longer stays regardless of zoning. We verify the minimum for your specific building before listing.
Taxes
Owners collect the Collier Tourist Development Tax (5%) plus state sales tax on short stays.
Submarkets
Demand isn’t the same across Collier County.
Naples
Luxury, golf, and beach demand with a strong seasonal swing; community documents often set the minimum stay.
Marco Island
Beach-island demand where many condos require 30-day minimums — verify by address.
Bonita Springs & Estero edge
Growing demand on the county’s northern edge near the Gulf.
Inland Collier
Register with the county; longer, steady stays usually fit best.
Management focus
How we run a Collier County home.
Pricing to the calendar
Rates and minimum stays move with the market’s real demand peaks and slow seasons instead of one flat price all year.
Guest communication
Fast, organized messaging with the arrival, access, and local details guests expect, so questions get answered and reviews stay high.
Turnovers & home care
Cleaning, inspection, and restocking on a consistent system, so the home is genuinely ready every time and small issues get caught early.
Compliance kept clean
Licensing, registration, zoning, and tax collection handled and documented from the start, so a profitable listing doesn’t become a code or tax problem later.
Cities and communities
Start with the city or community closest to your property in Collier County.
Ave Maria
Guest-ready every stay.
Chokoloskee
Dependable day-to-day care.
Everglades City
Hands-on, well-run homes.
Golden Gate
Hands-on local management.
Goodland
Pricing, turnovers, and guest care.
Immokalee
Guest-ready every stay.
Isles Of Capri
Local market know-how.
Lely Resort
Hands-on local management.
Lely
Dependable day-to-day care.
Marco Island
Pricing, turnovers, and guest care.
Naples Manor
Hands-on local management.
Naples Park
Local market know-how.
Naples
Hands-on local management.
North Naples
Hands-on local management.
Orangetree
Local market know-how.
Pelican Bay
Pricing, turnovers, and guest care.
Pine Ridge
Dependable day-to-day care.
Vanderbilt Beach
Hands-on, well-run homes.
Verona Walk
Pricing, turnovers, and guest care.
Vineyards
Local market know-how.
Florida resources
See how this county compares with the rest of Florida and learn more about how we work.
Florida short-term rental management
See how management priorities change across coastal, urban, resort, and residential Florida markets.
Core services
Review the guest communication, turnover, maintenance, and pricing approach that shape how homes are run statewide.
Owner guidance
Read Florida owner articles on home care, insurance, peak seasons, and management decisions.
Talk through your property
Reach out if you want to discuss a home, county, or portfolio in more detail.
Owner guides
Florida owner guides.
Common questions
What Collier County owners usually ask before handing off management.
Do I need to register a short-term rental in Collier County?
In unincorporated Collier, yes — you register each unit with the county (plus a DBPR license and tax-collector registration) and post the registration number on listings. Naples, Marco Island, and Everglades City are exempt from the county ordinance and set their own rules. (General information, not legal advice.)
Can I rent my Marco Island or Naples condo short-term?
Sometimes — but many condos and communities require 30-day-or-longer stays regardless of zoning. We check your building’s governing documents before you list.
When is peak season in Naples?
Roughly December through April, when nightly rates often run two to three times summer levels. We price aggressively into that window.
Do you work with single-home owners in Collier County?
Yes — single homes as well as owners building a portfolio across Collier County.
Next step
Want a local read on your Collier County rental?
Tell us where the home is and what you want help with. We’ll give you a straight take on pricing, the local rules, and whether we’re a fit. No cost, no obligation.